Stylized text graphic that says 'Pencil & Profit' with a large ampersand, using black, gray, and green colors.

Boutique financial consulting + education for purpose driven business owners ready to organize their numbers and grow with confidence

Sharpen your numbers.

Sketch your success.

Whether you're laying the financial foundation or sketching your next big move, we offer grounded guidance and forward momentum—so your vision isn’t just possible, it’s profitable.

Our Core Services

At Pencil & Profit, we help business owners transform financial overwhelm into clarity and control.

 The Sketch Pad

Foundational QBO training and support tailored to your workflow

A person sitting at a desk with a laptop, surrounded by notebooks, coffee, and other workspace items, in a cozy home office.

  • hands-on owners who want to organize their books, understand QuickBooks, and build smart financial habits—with guidance, not guesswork.

  • Our signature service for those that have outgrown their DIY systems but aren’t ready to hand everything off. You’ll work side-by-side with a CPA who gets your creative brain, simplifies the technical stuff, and teaches you what you actually need to know.

    You’ll walk away with:

    • A cleaned-up QuickBooks file you can trust

    • Clear, repeatable systems for managing your books

    • A solid understanding of your finances—even if you’ve “never been a numbers person”

    • Peace of mind that your business is finally on solid financial footing

    • Smart automations, strong core habits and “what not to touch” tips

The Outline Review

A premium offer for clean books and ongoing insight

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  • for businesses that want their books handled behind the scenes—with expert care, clean systems, and just right strategic input.

    • QuickBooks Online Setup or Deep Clean (customized chart of accounts, reconciliation catch up, process improvements, data import)

    • Ongoing reviews of financial health (monthly, quarterly, semiannual, or annual)

    • Strategy notes + simple action plans

    • Insight-rich reports

 The Portfolio Plan

Comprehensive CFO Style consulting

Abstract digital network with interconnected nodes in red and green lines on a black background.

  • for visionary business owners who need focused, ongoing financial insight—and a thinking partner who speaks both numbers and nuance

  • A premium, fully customized engagement designed to meet your goals and ease your growing pains. 


    May include:

    • Financial reporting & profitability analysis

    • Strategic tax planning + return preparation

    • Systems design & automation mapping

    • On-demand data dives for informed decision making

Let’s sketch your next move.

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Meet the MFA CPA

Keisha Calderon

Hi, I’m Keisha—CPA, educator, and creative thinker behind Pencil & Profit. I help purpose-driven business owners tackle financial roadblocks and build clear, confident systems that grow with them.

  • Licensed Certified Public Accountant - Able to complete tax returns and support businesses in every state

  • MFA in Dance from Florida State University — creativity and discipline are in my DNA

  • Certified QuickBooks ProAdvisor — fluent in setup, clean-up, and helping it all make sense

  • 5+ years as a C-suite financial advisor for multi-million dollar budgets

  • 10+ years as an educator - Charter schools, enrichment programs, performing arts studios

  • Mom of two - #boymom

  • Committed to a lifelong journey of making work both meaningful and fun